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Effect: Distortion of a frame or frames of video to change its appearance; distortion of audio to alter the quality of sound.

Encoder: A software application or a device (hard-ware) used to encode—i.e., compress and format (see encoding) digital video or audio.

Encoding: Encoding accomplishes two main objectives: 1) it reduces the size of your video and audio files, by means of compression, making Internet delivery feasible, and 2) it saves your files in a format that can be read and played back on the desktops of your targeted audience. Some encoding solutions may also be configured to provide additional processing functions, such as digital watermarking, for example. Encoding may be handled by a software application, or by specialized hardware with encoding software built in. Note that the term compression is often used interchangeably with the term “encoding” when referring to the final step in preparing media files for Web distribution; but compression is only a part of the encoding process.

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